Think about it. A website should say everything about your business and promote all your current products, services, and pricing. It should attract prospects and answer any and all questions they have about the company.
In other words, your website should convert prospects into leads like any other salesperson.
Just as you need to train and invest in your salespeople year after year, you need to measure your site’s performance over time and make any necessary changes and updates to ensure it continues to successfully convert visitors.
There are a number of reasons to redesign your website, some more compelling than others. However, redesigning your website is probably one of the last things you think about in your business. However, it’s important to understand and acknowledge the critical role your website plays in your customer acquisition efforts and the overall impact that it has on sales and revenue. For marketing to be effective, every touch point with a prospective customer must be in alignment. That includes your website which is one of your most important salespeople. That’s why when considering a website redesign, which is your main storefront and a key player in your lead generation efforts, you should consider the following 12 reasons to redesign your website
A complete website redesign implies rebuilding your website from the ground-up, starting with the code all the way through to its appearance, functionalities, and user experience. Similar to how you’d renovate your office or shop, with a website redesign you’ll improve the look and feel of your site, enhance it with new features, and ultimately drive better business results.
You may also choose to do a partial website redesign, which will overhaul only the backend or the frontend components (the backend being the code that powers your website’s functionality and the frontend being the visual interface that visitors interact with).
How often should you redesign your website?
Ideally, you should evaluate if you need a website redesign every 2-5 years. However, this will vary depending on what your site looks like, to begin with along with your industry, audience, and the changes in technology and design that are always coming about.
Additionally, if your site isn’t performing as expected, you should likely assess if you just need a website refresh or a complete website overhaul.
Dig into your analytics to identify issues with rankings, traffic, or conversions, then make a data-driven decision on what to do next.
Benefits of a website redesign
01. Get A Wider Reach And Global Recognition
The first and foremost advantage of partnering with a digital marketing agency is that they will improve your business’s reach and make your business globally recognized.
Without any doubt, using traditional marketing strategies is a boring and time-consuming job. Apart from that, the chances of success or driving leads and conversions is not an easy job.
In addition to that, your digital marketing agency can help you in expanding your business in new areas and markets with ease. You can also target your audience and generate valuable leads for your business.
02. In Developing Brand Strategy
Proper market survey, planning, and implementation of brand strategy will always help the business to create a good brand value. The goal of every business is to improve sales, customer relationships, and as well as to create a good brand identity.
Effective brand building relies on the proper strategy, that will assist the business to achieve specific objectives. A company profile, its website, and social media presence will speak a lot about the brand.
A digital marketing agency knows how to develop the perfect brand strategy. They help businesses to create an attractive website. Also, they assist businesses to keep socially connected with the customers in every social media platform and grab customer attention. They know when and how to deliver the right message about the company so that it will improve brand identity.
3. Digital marketing is cost-effective
In comparison to traditional marketing, digital marketing really is cost-effective. Where you are spending loads of money on traditional marketing methods such as TV, radio, and print ads, you spend only a minimal amount of money on online advertising campaigns and marketing campaigns.
Digital marketing allows you to utilize social media apps like Facebook, Instagram, and Twitter. These can be used for free, and if not, they have quite feasible pricing systems that most online businesses and even other types of businesses can afford.
One of the biggest problems for small and medium scale organizations is they lack many funds to opt for conventional marketing funds. On the other hand, digital marketing is quite cost-effective, and your digital marketing agency can suggest a plan that can perfectly match your budget.
04. Helps To Reach Maximum Customers
This is one of the most important advantages of digital marketing. No extra efforts are required to reach maximum customers because digital marketing experts know how to expand the business reach.
With the help of the latest techniques like Search Engine Optimization (SEO), they help a website to rank on the top to increase the reach. Also, with the help of social media marketing, they help businesses to reach every corner of the world effectively and quickly. They stay connected with the customers in all the social media platforms and interact with the customers by clearing doubts and queries.
05. Increase Sales By Targeting Customers
The best part of taking the help of a digital marketing agency is that they can target potential buyers to buy the product or service with effective advertising.
They conduct online ad campaigns to reach the targeted audience. Also, with the help of online marketing campaigns, they focus and showing the advertisements only to that targeted audience, who have opted into the specific niche in some way.
Further, by using analytics tools, they analyze every click and search performed by a customer on the site. This helps in understanding consumer’s behavior.
Marketing agencies are flexible and take time to understand your company and articulate your brand’s vision. They become a part of your brand and use their deep expertise to identify strategic opportunities that help you achieve your short and long-term goals.
The best agencies are agile, versatile, and responsive to changes. They are quick to the mark to accommodate industry changes rather than sticking to fixed tactics. They adjust to meet your changing needs as your company grows in size and ventures into other areas.
07. Digital marketing can help you influence the buyer’s journey
According to a GE shopper research study, 81% of customers research online before making big purchases. The buyer’s journey starts with a simple online search nowadays. They begin to research online, compare products and read reviews. By using digital marketing you can reach them where they are – whether it’s search, social media or videos.
Influencing the buyer at the beginning can reap dividends when it comes to conversion as they will prioritize you over the competition.
08. Get Better ROI
There is no doubt that using the right digital marketing strategies can be game-changing, but digital marketing can also help you drive leads and sales through organic means. The ultimate aim of digital marketing is to bring a continuous flow of traffic to your website, which will drive leads and conversions that can be quite beneficial for your business.
09. Outperform Your Competition
You must be well aware that there was a time when digital marketing used to be a privilege for top brands and businesses in the market. But today, you can even find small and medium scaled business owners competing with industrial giants with the help of adequate digital marketing strategies. Digital marketing has acted as a bridge for all the small and medium-sized companies and has connected them with prospective buyers.
10. Help You Win People’s Trust
In addition to that, a digital marketing agency can help you win people’s trust with white hat techniques. According to recent research conducted by Nielson global online consumer survey, 90% of people would love to learn about a new product or service if they get to know about the service from the people they trust. Moreover, the increase in reliability can also make people believe in your brand, therefore, contributing to your sales effectively.
11. Digital marketing helps you build a predictable lead pipeline
Marketing feeds into sales, and the ultimate goal of your digital marketing campaign is to build a pipeline for your Sales team. Digital marketing can help you build a high-quality sales funnel that is predictable and sustainable.
Lead generation campaigns are a great way to generate leads and nudge them through the funnel with targeted content (depending upon the audience segment). In effect turning traffic into brand enthusiasts.
12. Digital marketing lets you measure your campaign performance
Unlike traditional offline marketing where there is limited analytics available to analyze the performance of your campaign, digital marketing puts a wealth of data in your hands to play with.
From when the ad or post is clicked until the point the visitors leave your landing page can be tracked with precision. This is great for measuring ROI and optimizing your campaign. However, it’s important you prioritize the right kind of data to measure –
Cost per click
Customer acquisition cost
Customer lifetime value